adoubleyou..
..helps you through your startup and scaleup marketing and commercial challenges. Has more than a decade of experience in growing and scaling companies. Creates comprehensive strategies for your lead generation to start working for you. Is focused on ultimate customer journeys, data and storytelling. Believes in awesome products but does not take marketing or sales for granted in the journey.
My name is Anna Willems and my goal is to be a trusted source of marketing guidance for people building amazing (digital) products.
I believe in
The last 10 years I have been working in tech startups and scaleups based in Europe and operating globally, focused on global marketing, Revops, and commercial.
I believe in the power of communication and storytelling
I believe in increasing effectivity over efficiency
I believe in marketing and clear go-to-market strategies
Let’s not forget about data. Data brings transparency
What do I offer?
In depth knowledge about customer journeys, attribution models, branding, (inbound) marketing and revenue operations. Do you have a lack of conversion or inbound leads? Do you need to enable your marketeers and sales reps with offering more guidance? That’s what I’m here for.
Full commercial run through
There is little point in making something ineffective more efficient. If your commercial team is not hitting targets, let’s focus on the effectivity and bring in more of the work they love – by focusing on inbound, outbound and strategic partnerships.
Marketing Strategy
Driving results with data-driven marketing. I craft comprehensive go-to-market strategies that attract, engage, and convert your target audience. Let’s increase productivity & profitability and implement an strong marketing development strategy.
Do you know your ‘WHY’?
Every brand needs storytelling, and the most genuine story to tell starts with your ‘why’. Why are you doing what you do? Let me help you to answer that question by going back to the core, filtering out USP’s, Persona’s, ICP’s and more.
Let’s just have a chat.
Let’s reimagine what we can achieve, together.
Worked at and for
What do they say about me?
“We are grateful for Anna’s dedication and for the results, ideas and inspiration she has added!“
“Anna always has a strong outspoken opinion on every subject and is ready to take a stance for her vision. She also has a good sense of humour!
“Anna transformed the marketing department, made it more efficient and effective. She’s an asset to any company.“
